The Stel Salaried Pensioners Organization wishes to thank The Hamilton Spectator for permission to post the following article by Reporter Naomi Powell, published in the February 4, 2006 edition

 

Steel-buying power drives urge to merge

By Naomi Powell
The Hamilton Spectator
(Feb 4, 2006)

Dofasco's earnings may have stumbled in the fourth quarter, but Arcelor SA -- the steel giant that has bid a hefty $5.6 billion for the Hamilton steelmaker -- hasn't flinched.

Meanwhile Mittal Steel Co. is attempting its own takeover of Arcelor SA, a move that would create an industry behemoth four times bigger than its nearest rivals.

Steel takeovers are in the air.

So what's behind the urge to merge?

The answer comes down to purchasing power. Even with the rapid consolidation of the last few years, the steel industry is still highly fragmented.

That has weakened the industry's power at the negotiating table, particularly when it comes to buying raw materials like coal and iron ore -- key ingredients in steelmaking.

Raw material suppliers and automakers are highly consolidated by comparison -- and they are flexing their muscles with steelmakers. About 70 per cent of seaborne trade in iron ore is controlled by Brazil's CVRD and Australia's Rio Tinto and BHP Billiton.

Last year, these groups collectively increased the cost of iron ore by 86 per cent. Automakers also tend to have more strength negotiating contracts with steelmakers because of their size.

By building bigger steel companies, industry giants like Arcelor SA and Mittal Steel Co. hope to grow bigger elbows at the bargaining table, said Peter Warrian, a steel analyst at the University of Toronto's Munk Centre for International Studies.

"If you don't get bigger, you become the meat in the sandwich. You sit in the middle of a squeeze play."

Steelmakers also worry about the rapid growth of Chinese steel companies, which produced nearly 300 million tonnes last year -- more than double Canada and the U.S.'s combined annual production of 130 million tonnes.

China is using most of its product for domestic infrastructure projects. But many worry what will happen to prices if production outpaces domestic demand, leading the Chinese to dump steel on the international markets.

"It would create a world imbalance in the steel market," said Warrian. "The Chinese have said they aren't going to do that, but the fear and concern are still justified."

The thinking goes that the bigger the company, the better able it might be to absorb such a blow. The battle for size hit close to home in the Dofasco bidding war, leading analysts to speculate Stelco -- despite lacking Dofasco's non-unionized work force and profitability -- could be swept up next.

On the verge of emerging from bankruptcy protection, the steelmaker is set to undergo a major reorganization by new owners Tricap Management, Appaloosa Management and Sunrise Partners.

"The Dofasco bidding war put the entire Canadian market into play," said Warrian.

npowell@thespec.com

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